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Unconscious bias in recruitment : How our interactive AI avatar neutralizes them

Unconscious bias in recruitment : How our interactive AI avatar neutralizes them

Recruitment is a complex process where decisions are often influenced by unconscious bias. These biases, rooted in our spontaneous judgments, are often subtle and unintentional, yet they can lead to partial decisions, harm the quality of hires, and limit the diversity of talent brought into the organization.

Understanding unconscious and cognitive biais in recruitment :

A cognitive bias refers to a prejudice, often unconscious, that—within a recruitment process—affects a recruiter’s ability to evaluate a candidate objectively.

Cognitive biases that can impact a recruiter's judment :

The recency effect

This bias leads recruiters to give more weight to candidates interviewed at the end of the day or the end of the interview session, unconsciously influencing the final decision and preventing a balanced evaluation of all profiles.

The primacy effect

Conversely, this bias gives an advantage to the first candidates interviewed, as their initial impressions tend to remain more strongly anchored in the recruiter’s mind.

The projection bias

It occurs when a recruiter judges a candidate based on their similarities to themselves—their values or way of thinking—potentially excluding different profiles that are equally competent.

The stereotype bias

This bias leads to applying generalized judgments—often simplified or inaccurate—based on social, cultural, or demographic categories, rather than considering the candidate’s individual qualities.

The framing bias

This bias occurs when the way questions are framed influences the candidate’s responses. For example, a recruiter who already holds a positive or negative preconception may unconsciously phrase their questions in a way that confirms that bias, ultimately skewing the final evaluation.

The Dunning-Kruger effect

This phenomenon involves the recruiter overestimating their own skills or knowledge, which can lead them to undervalue the true potential of candidates or misjudge certain profiles.

The severity or leniency bias

Some recruiters may tend to be either too harsh or too lenient in their scoring, which distorts the objectivity of evaluations and undermines the fairness of the process.

A neutral and customizable tool : A conversational AI avatar

With AI, our conversational and interactive avatar is able to conduct structured, personalized, and fully customizable interviews. Sweeeft AI avatar understands candidates’ answers and can be programmed to ask standard interview questions tailored to any role, as well as technical questions specific to the core requirements of the desired job.

One of the major strengths of our solution lies in the advanced customization of the avatar:

  • It is possible to set precise instructions to adjust the tone, attitude, and neutrality of the questions asked. For example, the avatar can be configured to adopt a completely neutral behavior to avoid any unintended positive or negative connotations.
  • Specific restrictions can also be imposed to exclude certain types of questions that might encourage bias.
  • Depending on the position to be filled, you can configure a job-related scenario that asks relevant and technical questions without veering into subjective judgments.

Each interview or evaluation conducted by the avatar is documented in an individual report, where the candidate’s answers are recorded along with an automatic score based on predefined objective criteria. This score can also be manually adjusted by the recruiter, allowing them to retain final control over the decision.

This approach allows

  • To ensure consistent evaluation across candidates by limiting the impact of subjective impressions
  • To provide full traceability of the evaluation process, a valuable asset especially in regulated industries
  • To facilitate the comparaison of profiles through standardized and analyzable data

Integrating our conversational AI avatar into the recruitment process provides a concrete solution to a major human resources challenge: reducing unconscious bias while preserving the value of human interaction. This dual benefit is made possible by the flexibility and powerful customization offered by our solution. By making interviews more objective, focused, and better tailored to the specific needs of each role, this tool helps improve talent selection, promoting diversity, fairness, and ultimately enhancing overall organizational performance.

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